Fail fast – validate everything

The core fundamentals of MVP are to get user feedback, do user testing, and validate whether users are willing to use (and pay for) the product you are launching both before and throughout the entire product life cycle. Unfortunately, some teams get caught up with minimum/viable, and forget about validation altogether. Validated learning is the critical component that defines MVP, confirms market demand, and shapes future iterations and investment of time, revenue, and resources into your product. It is the best indicator of whether or not you should pivot and abandon a project before losing too much money and burning out resources, or persevere and keep forging ahead in the market. MVP is governed by a "fail fast and recover quickly" continuous validation model that ensures that teams remain hyperefficient in regards to time, resources, and operational capital.

Let's look at the three things that help us do a good job at failing fast:

• Apply agile prototyping - eliminate tech debt
• Adopt Lean UX cycles - the Build-Measure-Learn feedback loop
• Testing methods and best practices