世界名牌大全(第2版)
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2.(瑞士)天梭Tissot

品牌名片

品类:腕表

标志风格:本色、自然

创始人:查理-艾米尔·天梭(Charles-Emile Tissot)

诞生地:瑞士力洛克

诞生时间:1853年

天梭表品牌标志上的T是Tissot的首字母,亮丽的“红十字”是国际人道主义保护标志。最下方的“Swiss Watches since 1853”表示天梭表的开创时间。

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From 1853 to the present day, Tissot has continually surprised and delighted customers with its product innovation. A relentless pioneering spirit led the company from its foundation in the small Swiss Jura town of Le Locle to a presence in 160 countries.From its first pocket watch with two time-zones in 1853 to its revolutionary touch-screen technology T-Touch watch, Tissot has presented a series of“frsts”in terms of technology, materials and design-even to the extent of creating watches made of rock, wood and pearl.

From day one, Tissot was also dedicated to taking its innovations to destinations well beyond the Swiss borders. In 1858,the founder's son, Charles-Emile Tissot, left Le Locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and infuential empire.International expansion went from strength to strength and Tissot is today the leading producer of the traditional Swiss watch industry in number of units.Being sold by 16,000 Points of Sale across five continents, Tissot products offer a wide selection of watches to suit diverse functional needs and tastes.

Over years many key figures have owned Tissot watches, including actress Sarah Bernhardt, singer Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela.

The proud Tissot Ambassadors of today are:

Danica Patrick-Race car driver

Deepika Padukone-Actress

Barbie Xu-Actress

Nicky Hayden-MotoGP racer

Thomas Lüthi-Moto2 racer

Steven Stamkos-Ice hockey player

Tony Parker-Professional basketball player

Huang Xiaoming-Actor and singer

Although Tissot keeps expanding in order to reach people around the globe, it will always remain faithful to its home country of Switzerland. This is one of the reasons it found such an ideal partner in the Jungfrau Railway and its Centenary Celebration of 2012.The collaboration incorporates strong common values with extremely deep roots.Just like Tissot's hometown of Le Locle, the Jungfrau region is also on the UNESCO World Heritage list.Additionally, they both demonstrate ultimate timing and precision to reach the top.

product innovation产品创新

go from strength to strength不断壮大

UNESCO World Heritage list世界遗产名录

从1853年至今,天梭一直致力于能为顾客带来惊喜的产品创新。锐意进取、不懈创新的精神使天梭走出瑞士侏罗山区的小镇力洛克,足迹遍布全球160多个国家。从1853年推出具有双时区显示功能的怀表,到采用创新触屏技术的T-TOUCH腕表,天梭在技术、材料和设计方面已经创造了诸多的“第一”,甚至利用石头、木头、珍珠做素材来制作手表。

从诞生之日起,天梭就一直专注于将它的创新带到瑞士以外的国家和地区。1858年,天梭创始人之子查理-艾米尔·天梭走出力洛克小镇来到俄罗斯,并成功地将天梭猎手怀表销售到地域辽阔的沙皇俄国。天梭的销售区域在全球不断扩大,今天已成为瑞士传统制表行业中销量第一的品牌。

天梭产品在五大洲有16000多个销售网点,提供广泛的产品选择,以满足顾客对不同功能和品味的需求。时到今日,已有许多人佩戴天梭表,如演员Sarah Bernhardt,歌手Carmen Miranda, Elvis Presley, Grace Kelly和Nelson Nlandela。

以下是天梭引以为傲的形象大使:

美国赛车手丹妮卡·帕特里克(Danica Patrick)

印度演员迪碧迦·帕多特尼(Deepika Padukone)

中国台湾知名艺人徐熙媛(Barbie Xu)

美国MotoGP赛车手尼克·海顿(Nicky Hayden)

瑞士Moto2赛车手托马斯·卢斯(Thomas Lüthi)

加拿大冰球运动员史蒂芬·斯塔姆科(Steven Stamkos)

法国职业篮球运动员托尼·帕克(TonyParker)

中国知名演员及歌手黄晓明(Huang Xiaoming)

虽然天梭为了让更多人熟知并持续在全球开拓市场,它却始终忠于自己的家乡瑞士。这也是天梭作为2012年少女峰铁路百年诞辰合作伙伴的重要原因之一。相同的价值观及深厚的历史渊源成就了此次合作。如同天梭的故乡力洛克,少女峰(Jungfrau)地区也被联合国教科文组织列入世界遗产名录。此外,它们都对时间和精确有着严格的要求。