Lesson 12 Letter of Sales Promotion 推销信

推销信是对外贸易中一种最经济且必不可少的推销方式。书面推销信要对所推销的产品或技术十分熟悉，突出产品特点以吸引对方兴趣。在撰写时，一定要从顾客的角度和利益出发，激励顾客的购买欲望，如产品是以质量见长还是以廉价取胜，是以优质服务打动对方还是以丰厚的佣金吸引对方。如果是新产品，应说明其与同类产品的不同之处。有可能还应主动寄送价目表、说明书等有关资料。这样推销信才能吸引顾客的兴趣并激发购买欲望。

Dear Sirs，

We are sure that you would be interested in the new“White Cloud”Vacuum Clearer which is to be placed on the market soon. Most of the good points of the earlier types have been incorporated into this machine which possesses，besides，several novel features having been perfected by years of scientific research.

You will find that a special contrivance enables it to run on slightly more than half the current required by machines of equal capability. Further，most of the working parts are readily interchange-able and，in the event of their being damaged，they are thus easy to be replaced.

The special advantages it offers will make it a quick-selling line，and we are ready also to cooperate with you launching a national advertising campaign. Moreover，we are ready to assist to the extent of half the cost of any local advertising.

Beating in mind the rapid turnover which is likely to result，you will agree that the five percent commission we are prepared to offer you is extremely generous.

You will find enclosed leaflets describing this Vacuum Clearer and we look forward to your agreement to handle our product as the sole agent on your district.

Sincerely yours，

Words List

Vacuum Clearer 真空吸尘器

incorporate v. 加上，包含，吸收

novel a. 新奇的；新颖的

perfect v. 使……完美；改善

contrivance n. 发明物，机械装置

interchangeable a. 可以替换的

launch v. 发起，发动

turnover n. 产量，营业额

commission n. 佣金

extremely ad. 非常地，极度地generous a. 慷慨的，大方的

Notes

1． …which is to be placed on the market soon． ……该产品即将投放市场。

2．Most of the good points of the earlier types have been incorporated into this machine which possesses，besides，several novel features having been perfected by years of scientific research． 这种吸尘器不但保留了原有型号的优点，而且多年的科学研究还赋予了它新的特点，让它更加完美。

good points 指好的优点，point在这里作“要点”解释。

to be incorporated into… 被加入到……里面

novel features 新的特点，新的特征

3．in the event of their being damaged 如果机器损坏

in the event of 如果，万一，后面可以接of或者that从句。例如：

In the event of US$20 being the correct wholesale price，please indicate the new retail price.

如果正确的批发价是20美元，请说明新的零售价是多少。

Please advise if your offer will hold open in the event that shipment is postponed until the end of May.

请告知，如果交货期延长至五月底，贵方报价是否有效。

4．The special advantages it offers will make it a quick-selling line． 该产品的特点将使其变成畅销货。

a quick-selling line指卖得非常快的商品，line在这里作“商品”解释。

5．a national advertising campaign 在全国各地做广告

6．Moreover，we are ready to assist to the extent of half the cost of any local advertising．而且，我公司愿意负担一半的当地广告费用。

7．sole agent 独家代理