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Emotional Value
Janelle Barlow ; Dianna Maul英文图书/Business & Investing（商业与投资）· 8.7万字
更新时间：2020-04-29 11:15:53
最新章节：ABOUT THE AUTHORS开会员，本书免费读 >
Thisessentialguideshowshoworganizationscanleapfrogtheircompetitorsbylearninghowtoaddemotionalvalue-theeconomicvalueofcustomers'feelingswhentheypositivelyexperienceproductsandservices-totheircustomers'experiences.
品牌：中图公司
上架时间：2000-04-01 00:00:00
出版社：Berrett-Koehler Publishers
本书数字版权由中图公司提供，并由其授权上海阅文信息技术有限公司制作发行
Emotional Value最新章节
查看全部- ABOUT THE AUTHORS
- INDEX
- APPENDIX E EIGHT-STEP GIFT FORMULA
- APPENDIX D COMPLAINT HANDLING: WHERE DOES THE LATEST RESEARCH TAKE US?
- APPENDIX C THE ELUSIVE LINK BETWEEN CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A SUMMARY OF THE RESEARCH
- APPENDIX B WHAT DOES MARKETING RESEARCH TELL US ABOUT CONSUMER EMOTIONS?
- APPENDIX A EMOTIONS: RESEARCH BACKGROUND
- CHAPTER FOURTEEN FINAL THOUGHTS
- CHAPTER THIRTEEN STRATEGIES FOR RETAINING CUSTOMERS
- CHAPTER TWELVE LOYALTY IS A BEHAVIOR WITH ITS ROOTS IN EMOTIONS
Janelle Barlow ; Dianna Maul
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