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The New Rules of Green Marketing
Jacquelyn A. Ottman英文图书/Business & Investing（商业与投资）· 8.5万字
更新时间：2020-04-29 11:30:01
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Focusingonanewgenerationofmarketerswholikelygrewupwithanappreciationforsustainability,itprovidesinoneplaceessentialstrategies,tools,andinspirationforconnectingeffectivelywithmainstreamconsumers.
品牌：中图公司
上架时间：2011-02-14 00:00:00
出版社：Berrett-Koehler Publishers
本书数字版权由中图公司提供，并由其授权上海阅文信息技术有限公司制作发行
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查看全部- THE NEW RULES OF GREEN MARKETING
- Index
- About the author
- For further information
- 10 Conclusion
- Addressing the New Rules
- Addressing the New Rules
- 9 Two sustainability leaders that superbly address the new rules
- The New Rules Checklist
- Environmental groups
Jacquelyn A. Ottman
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