更新时间：2021-04-01 13:37:10
Coverpage
Copyright Information
Credits
About the Author
About the Reviewers
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Chapter 1. Developing your SEO and Keyword Strategy
Setting up your SEO strategy
The tools of the trade
Choosing the right key words
Summary
Chapter 2. Optimizing Site Structure
Optimizing your site structure for SEO
Chapter 3. Improve Joomla! SEO with the Joomlatwork SEF Patch
Downloading and installing the Joomlatwork patch
Make your titles more keyword rich
Improve your pages' metadata
Control how search engines index your site
Upgrade uninstall or modify the patch
Some other changes from the patch
The Joomlatwork SEF component
Chapter 4. How to Write Keyword-rich Articles
Importance of writing with keywords
Writing with keywords in mind
Optimizing your articles
Using headlines in the best way
Using the metadata fields to your advantage
Chapter 5. Joomla! Blogging and RSS Feeds
How is blogging good for SEO?
Setting up Joomla! as a blog
Commenting anyone?
Using Google's FeedBurner for SEO
How to claim your blog on Technorati
Using separate blog components
Chapter 6. Create Search Engine Friendly URLs with sh404SEF
What are the best SEF URLs?
Available choices for SEF components
Why you should choose sh404SEF
How to get hold of sh404SEF
Looking at advanced configuration settings
Getting advanced are you?
How to change your Home page Meta settings
Solving and preventing possible problems
Chapter 7. The Importance of Good SEO Joomla! Templates
Finding the right template for your site
What to look for in SEO templates
Why validation matters
Choosing between free and commercial templates
What does usability have to do with SEO
Going for fixed or fluid?
Chapter 8. Why Speed is Important in SEO
Finding your slowdowns
Using the cache function of Joomla!
Optimizing CSS and Javascript
Looking for errors in log files
Improving your images
Chapter 9. Tracking and Tracing to Improve Your Web Site
Looking at your options
Chapter 10. How to get Incoming Links
Do you want to use paid incoming links?
Helping people helps you with link building
Commenting done the right way
Creating your own linking empire
How to minimize your blog writing time
Learning how to ask for a link
Appendix A. A Joomla! Case Study in SEO
Choosing the niche
Setting up the Joomla! 1.5 base installation
Naming the sections and categories
Building the menus
Installing and configuring a sitemap
Writing the content
Using Google Webmaster tools
Rounding it all up
Appendix B. Joomla! robots.txt and .htaccess
Making sense of robots.txt
Learn to love your .htaccess file
Index
